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NRA Releases Mobile First Person Shooter Game Aimed at Children, Are You Serious?

NRA Releases Mobile First Person Shooter Game Aimed at Children, Are You Serious?

by Stephen BrownJanuary 23, 2013


Just when you think the NRA cannot get any worse,  today  the NRA released a mobile first-person shooter game for Apple’s iOS. The game is targeted at teenagers and children as young as 4 Just in case that didn’t offend enough people, children can purchase military-grade assault weapons for the price of a pack of gum, if a simple pistol doesn’t satisfy their young trigger fingers.

Apple rated the game suitable for children 4+ because the app is entirely devoted to non-human targets, like practice dummies and skeet disks. Additionally, NRA: Practice Range offers a litany of insightful gun safety tips, such as this gem: “Always keep the gun pointed in a safe direction.”

All of this may be perfectly defensible in the name of proliferating gun safety. Or, in the words of the official game description: “It strikes the right balance of gaming and safety education, allowing you to enjoy the most authentic experience possible.”

But, why (why?!?!) would the NRA profiteer from the very assault weapons its attempting to protect by charging children money to purchase them? The meager amount of profit made from allowing children to purchase an AK-47 or MK-11 sniper rifle for $0.99 just can’t be worth the public condemnation.

Aside from the very reasonable debate America should have about gun rights, this could quite possibly be the dumbest PR move I’ve ever seen from any organization.

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About The Author
Stephen Brown
Stephen Brown @SteveBTech is a Technology Entrepreneur, & Int'l CES Judge. Along with being the founder of DigiLyfe, and, he is the founder of, & an organization that teaches K-12 Students Science & Technology.

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